Video Alert: Bloomreach on How to Win the ‘Relevance Race’
We all know the fact: in today’s digital world, consumers are being bombarded with information. In the midst of all the clutter of info, it can be really hard for consumers to find relevant content...
View ArticleHulu Seeks Bidders Again; Yahoo May Pay $500-$600M
It appears Yahoo may be on a popular website buying binge. On the heels of its Tumblr announcement, the web search giant now has its eyes on another Internet mega success: Hulu. According to...
View ArticleSurvey Finds B2B Co’s Increasing 2013 Content Marketing Spend, Efforts
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the findings of the latest content marketing study...
View ArticleFinancial Marketers Cite Lack of Resources as Greatest Challenge For Campaigns
According to a new survey of more than 100 marketing executives from large financial institutions, more than half of respondents found that their biggest marketing challenge is having the resources...
View Article5 Ways Improv Comedy can make you a Better Marketer
As an unabashed theater junkie, writer, marketer and artist all-in-one, you can only imagine my delight when I meet or hear about others just like me: Did the whole acting-since-grade-school thing,...
View ArticleMarketing Tip of the Day: Write Well (Not Good)
It’s so easy to forget about semantics when you’re sending out multiple emails a day, printing marketing collateral, sending Tweets and updating Facebook, segmenting your database and crafting crafty...
View ArticleWhy Content Marketing is King, and 4 Ways Brands are Employing It
In the mid-to-late 20th century, when advertisers wanted to sell consumers on their clients’ soap, clothing, or washing machine, they had limited choices. They created a pitch or campaign, and sent it...
View Article7 Best Practices and Key Industry Trends for Video & Social
Earlier this month, software provider, Pixability, released a comprehensive study on the use of YouTube by leading global brands in a report called, “The Top 100 Global Brands: Key Lessons for Success...
View ArticleReport Reveals 35% of Marketers do NOT have Strategy for FY2014
Thirty five percent of attendees surveyed at this year’s eTail East event in Philadelphia this past August, said they did not have a clear marketing strategy in place for FY 2013/FY 2014. That’s 35...
View Article9 Tips for Initiating Sustainable SEO Strategies
During the first session this morning in eTail West’s Search Summit, Ash Buckles, SEO Manager for InterContinental Hotels Group, walked attendees through several important sustainable SEO strategies....
View ArticleCreating Effective Content: A Best Practices Guide with Marketlive
Content is king, so Bill Gates famously declared back in 1996 in a prescient paper predicting how the Internet would revolutionize, among other things, the publishing industry. But for eCommerce...
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